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Advertising (4)
Brand Performance (47)
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100-top CoreBrand Brand Power Ranking
Select year:
2012
2011
2010
2009
2008
2007
Year
:
2010
By
:
CoreBrand
Website
:
www.corebrand.com
Category
:
Brand Performance
PDF Report
:
download
Region
:
Global
Ranking Type
:
positive
CoreBrand tracks over 1.200 of the world’s best corporate brands and maintain the largest continuous brand benchmark tracking system. The CoreBrand ranking is based on the 100-top-scoring brands.
Logo
Name
Last
SyncForce Customer
1
Coca-Cola
1
2
Hershey's
3
3
Campbell's
4
4
Johnson and Johnson
2
5
Harley-Davidson
6
6
Kellogg's
8
7
Colgate-Palmolive Company
7
8
UPS
9
9
Bayer
12
10
American Express
11
11
FedEx
10
12
PepsiCo
14
13
BMW
13
14
Visa
20
15
Disney
19
16
Walmart
22
17
Honda
16
18
MasterCard
29
19
Revlon
31
20
McDonald's
38
21
General Electric
27
22
General Mills
23
23
Starbucks
21
24
VW (Volkswagen)
26
25
Volvo Car
32
26
Estée Lauder
34
27
Sony
28
28
CBS Corporation
24
29
Barnes & Noble
35
30
Mattel
33
31
Toyota
18
32
Lowe's
36
33
Del Monte Foods
40
34
Target
37
35
Microsoft
45
36
AT&T
56
37
Bed Bath & Beyond
42
38
Boeing
48
39
L'Oreal
49
40
IBM
41
41
The Home Depot
53
42
Black & Decker
44
43
Nestlé
62
44
AVON
71
45
Apple
75
46
Wendy's
50
47
Exxon Mobil
60
48
Procter & Gamble
46
49
Nike
52
50
Yahoo!
69
51
GAP
63
52
American Greetings
65
53
Sara Lee
73
54
Yamaha
58
55
Kraft Foods Group
78
56
Eastman Kodak
64
57
Dell
89
58
Whirlpool
74
59
New York Times
79
60
Nissan
61
61
Ford
82
62
Blockbuster
77
63
Sunoco
84
64
Verizon Communications
76
65
Marriott International
70
66
Ralph Lauren
83
67
Liz Claiborne
92
68
Chevron
88
69
Shell
95
70
Fuji
99
71
Sharp
96
72
Goodyear Tire
85
73
Google
-
74
Walgreens
-
75
JCPenney
-
76
Sherwin-Williams
-
77
Xerox
66
78
General Motors
81
79
Kohl's
-
80
DuPont
100
81
Michelin
93
82
SAAB
97
83
Charles Schwab
91
84
Allstate
-
85
La-Z-Boy
-
86
CVS
-
87
Heinz
98
88
eBay
-
89
Motorola
-
90
Hormel Foods
-
91
Canon
-
92
HP
-
93
Bristol-Myers Squibb
-
94
Bank of America
-
95
Loews
-
96
Morgan Stanley
-
97
Rite Aid
-
98
Tiffany & Co
-
99
Staples
-
100
Clorox
-