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Advertising (4)

Brand Performance (47)

Brand Popularity (49)

Brand Sustainability (10)

Brand Value (48)

Customer Satisfaction (23)

Human Resources (10)

Social Media (27)

100-top CoreBrand Brand Power Ranking

Select year:

Year

: 2012

By

: CoreBrand

Website

: www.corebrand.com

Category

: Brand Performance

PDF Report

: download

Region

: Global

Ranking Type

: positive

CoreBrand tracks over 1.200 of the world’s best corporate brands and maintain the largest continuous brand benchmark tracking system. The CoreBrand ranking is based on the 100-top-scoring brands.

Logo

Name

Last

SyncForce Customer

1

1

2

2

3

Harley-Davidson

3

4

7

5

5

6

Johnson and Johnson

6

7

4

8

11

SyncForce Client

9

14

10

American Express

12

11

UPS

9

12

15

13

Colgate-Palmolive Company

10

14

18

15

13

16

33

17

22

18

21

19

BMW

16

20

28

21

25

22

General Electric

24

SyncForce Client

23

30

24

VW (Volkswagen)

27

25

23

26

19

27

29

28

31

29

39

30

41

31

45

32

32

33

Del Monte Foods

37

34

36

35

38

36

42

37

34

38

43

39

48

SyncForce Client

40

55

41

46

42

American Greetings

51

43

72

44

59

45

49

46

Kraft Foods Group

61

47

56

48

50

49

GAP

60

50

62

51

68

52

64

53

79

54

Bed Bath & Beyond

58

55

54

56

65

57

81

58

83

59

CBS Corporation

52

60

76

61

Procter & Gamble

67

62

73

63

84

64

77

65

IBM

66

66

87

67

93

68

-

69

90

70

Verizon Communications

86

71

-

72

97

73

-

74

96

75

-

76

Sherwin-Williams

91

77

-

78

-

79

Marriott International

92

80

94

81

-

82

99

83

HP

-

SyncForce Client

84

-

85

Bristol-Myers Squibb

-

86

-

87

Bank of America

-

88

-

89

-

90

-

91

-

92

-

93

-

94

-

95

-

96

-

97

JPMorgan Chase & Co.

-

98

-

99

-

100

-