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BrandFinance Global Banking 500 (100)|2012

This annual ranking is the only direct comparison of brand value within the bank industry. Each brand has been accorded a Brand Rating: a benchmark study of the strength, risk and future potential of a brand relative to its competitor set as well as a brand value: a summary measure of the financial strength of the brand.
Category:Brand Value
Region:Global
Ranking Type:positive

 
Name
Brand Value
( USD $ M)
Last
SyncForce Customer
1
27,597
3
2
23,229
2
4
19,969
4
5
18,964
5
6
18,639
-
8
16,809
12
9
15,692
6
12
13,552
7
13
13,171
11
14
12,906
14
15
12,857
17
16
11,602
18
17
10,772
19
19
9,332
16
20
8,647
28
21
8,499
31
22
8,368
15
23
8,315
27
25
7,328
25
27
7,195
20
28
7,087
32
30
5,944
21
31
5,717
44
34
5,253
33
35
5,177
45
36
4,947
50
40
4,557
55
41
4,514
37
45
4,056
53
SyncForce Client
46
4,029
43
49
3,570
52
50
3,384
59
52
3,330
40
53
2,845
61
55
2,841
65
56
2,792
60
57
2,746
-
58
2,701
54
59
2,616
57
60
2,517
51
61
2,476
41
63
2,433
67
64
2,395
72
66
2,328
58
67
2,316
87
70
2,291
93
71
2,222
73
72
2,169
62
74
2,107
89
75
2,069
66
77
1,987
82
79
1,907
78
82
1,841
-
84
1,816
71
87
1,797
94
88
1,797
79
89
1,796
91
92
1,663
84
96
1,582
95
98
1,569
-
99
1,566
-