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BrandFinance Global 500 (100)|2010

An annual ranking of the most valuable brands in the world. Each brand has been accorded a brand rating: a benchmark study of the strength, risk and future potential of a brand relative to its competitor set as well as a Brand Value: a summary measure of the financial strength of the brand.
Category:Brand Value
Region:Global
Ranking Type:positive

 
Name
Brand Value
(USD $ M)
Last
SyncForce Customer
1
41,365
1
2
36,191
5
3
34,844
2
4
33,706
3
5
33,604
4
7
28,995
8
8
28,472
7
9
27,383
9
10
27,319
10
11
26,585
14
12
25,576
41
13
23,029
15
14
21,916
23
15
21,279
19
16
20,654
20
17
20,192
12
18
20,053
18
19
19,829
27
20
19,558
13
21
19,013
24
22
18,925
28
23
18,673
16
24
18,352
17
25
17,805
-
26
16,997
30
27
16,642
25
28
16,616
26
29
16,403
45
30
15,991
21
31
15,890
37
32
15,808
22
33
15,224
31
34
14,709
66
35
14,362
54
36
14,060
58
37
13,887
89
38
13,883
52
39
13,400
64
40
13,343
-
41
13,340
79
42
13,299
75
43
13,170
32
44
13,134
77
45
13,083
35
46
12,878
40
47
12,836
65
48
12,775
39
50
12,652
53
51
12,648
34
52
12,114
38
55
11,979
36
56
11,732
69
57
11,729
-
59
11,480
42
60
11,468
44
61
11,464
49
62
11,435
43
63
11,247
56
64
11,216
51
65
11,178
61
SyncForce Client
66
10,727
-
67
10,412
73
68
10,126
72
69
9,983
59
70
9,917
87
71
9,908
57
72
9,862
91
73
9,784
68
74
9,750
67
75
9,683
29
76
9,666
82
77
9,615
84
78
9,436
60
79
9,398
47
80
9,122
-
81
9,095
46
82
8,949
88
86
8,685
92
87
8,588
98
88
8,507
96
89
8,469
33
90
8,430
76
91
8,342
-
92
8,321
-
93
8,298
-
94
8,261
78
95
8,155
-
96
7,994
-
97
7,982
71
98
7,922
-
99
7,907
-
100
7,881
70