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Ranking The Brands top 100
BY CATEGORY
BY INDUSTRY
All Categories (337)
Advertising (5)
Brand Performance (76)
Brand Popularity (69)
Brand Sustainability (16)
Brand Value (75)
Customer Satisfaction (35)
Human Resources (19)
Social Media (42)
Advertisement
Luxury Brands Ranked by Digital IQ Score
|
2009
By:
L2 ThinkTank
This study establishes a metric that quantifies digital competence (“Digital IQ”) for many of the luxury industry’s iconic brands.
Category:
Brand Performance
Region:
Global
Ranking Type:
positive
2010
2009
Download Report
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Name
Overall IQ
()
Last
SyncForce Customer
1
Apple
170
2
BMW
167
3
Audi
166
4
Sony
162
5
Porsche
153
6
Louis Vuitton
149
7
Ralph Lauren
146
8
TAG Heuer
141
9
Clinique
138
10
American Express
136
11
Gucci
134
12
Ferrari
132
13
Tiffany & Co
129
14
Rolex
129
15
Veuve Clicquot
128
16
Lexus
128
17
Land Rover
127
18
Mercedes-Benz
127
19
MasterCard
126
20
W Hotels
126
21
Swarovski
124
22
Visa
124
23
Cartier
124
24
Hermes Paris
121
25
Benefit
121
26
Moët et Chandon
121
27
Bentley
121
28
Ritz-Carlton
120
29
Viking
120
30
Sub-Zero
119
31
Bang & Olufsen
119
32
Tory Burch
119
33
Estée Lauder
118
34
Wolf
117
35
Fairmont Hotels
116
36
Prada
112
37
St. Regis Hotels
111
38
Dior
111
39
Bose
111
40
Hyatt Hotels & Resorts
110
41
Dolce & Gabbana
110
42
Cadillac
109
43
Lancôme
109
44
Coach
108
45
Chopard
108
46
Christian Dior
108
47
Luxury Collection
108
48
Burberry
107
49
Hublot
104
50
Chanel
102
51
Orient Express
102
52
Dom Perignon
102
53
Movado
101
54
Crystal Cruises
101
55
Mandarin Oriental
100
56
Four Seasons
100
57
Jaguar
100
58
Bosch
99
59
Giorgio Armani
98
60
Van Cleef & Arpels
98
61
Omega
97
62
Intercontinental Hotels
96
63
Clarins
96
64
Cunard
95
65
Aston Martin
95
66
Conrad Hotels
93
67
Bvlgari
93
68
Piaget
93
69
Thermador
93
70
Gaggenau
89
71
Marc Jacobs
89
72
IWC
88
73
Lamborghini
88
74
Perricone MD
87
75
Regent
87
76
Salvatore Ferragamo
85
77
Audemars Piguet
84
78
Maserati
83
79
Patek Philippe
82
80
Jaeger-LeCoultre
82
81
Silversea Cruises
81
82
Peninsula Hotels
81
83
L'Occitane
81
84
Vacheron Constantin
80
85
Rolls Royce Motor Cars
80
86
Harry Winston
78
87
Lotus
77
88
David Yurman
75
89
Yves Saint Laurent
74
90
NARS Cosmetics
74
91
Beaulieu Vineyard
73
92
DeBeers
73
93
Sterling Vineyards
71
94
Baccarat
70
95
Bottega Veneta
67
96
Stila
66
97
Waldorf Astoria
65
98
Windstar Cruises
65
99
Korbel
62
100
Buccellati
60