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Luxury Brands Ranked by Digital IQ Score

Select year:

Year
: 2009
By
: L2 ThinkTank
Category
PDF Report
Region
: Global
Ranking Type
: positive


This study establishes a metric that quantifies digital competence (“Digital IQ”) for many of the luxury industry’s iconic brands.

 
Name
Overall IQ
()
Last
SyncForce Customer
1
170
2
167
3
166
SyncForce Client
4
162
11
134
12
132
14
129
16
128
22
124
23
124
25
121
27
121
29
120
34
117
36
112
39
111
44
108
45
108
46

Christian Dior

108
49
104
50
102
53
101
57
100
58
99
61
97
64
95
68
93
72
88
75
87
87
77
96
66
99
62