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Luxury Brands Ranked by Digital IQ Score

Select year:

Year
: 2010
By
: L2 ThinkTank
Category
PDF Report
Region
: Global
Ranking Type
: positive


This study establishes a metric that quantifies digital competence (“Digital IQ”) for many of the luxury industry’s iconic brands.

 
Name
Overall IQ
()
Last
SyncForce Customer
1
171
44
4
166
11
5
157
-
6
153
48
9
139
21
11
134
50
14
133
32
15
132
-
16
132
-
18
126
-
19
120
-
24
116
8
25
114
-
26
113
49
28
107
-
29
106
-
30
106
36
31
105
-
32
105
-
33
105
-
34
104
-
35
102
67
36
101
-
37
100
61
40
92
68
45
89
23
47
88
-
48
87
14
49
85
53
51
81
-
52
79
-
55
75
72
56
74
-
57
74
-
61
69
-
62
67
-
63
63
92
64
61
45
66
56
94
70
35
-
71
32
-
72
21
100
73



-
74



-
75



-
76



-
77



-
78



-
79



-
80



-
81



-
82



-
83



-
84



-
85



-
86



-
87



-
88



-
89



-
90



-
91



-
92



-
93



-
94



-
95



-
96



-
97



-
98



-
99



-
100



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