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Advertising (4)
Brand Performance (48)
Brand Popularity (49)
Brand Sustainability (10)
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Official Top Business Superbrands
Select year:
2013
2012
2011
2010
2009
2008
Year
:
2012
By
:
The Centre for Brand Analysis
Website
:
www.superbrands.uk.com
Category
:
Brand Popularity
PDF Report
:
download
Region
:
UK
Ranking Type
:
positive
The UK's strongest B2B brands were selected by the Business Superbrands Council and thousands of individual business professionals on the YouGov panel.
Logo
Name
Index
()
Last
SyncForce Customer
1
Rolls-Royce Group
100.00
1
2
Google
89.78
4
3
GlaxoSmithKline
88.86
8
4
Apple
87.40
5
5
British Airways
86.34
48
6
Virgin
86.11
14
7
London Stock Exchange
85.59
6
8
Bosch
85.02
10
9
Visa
84.51
9
10
PwC
84.41
7
11
Microsoft
84.17
3
12
FedEx
82.57
12
13
BAE Systems
82.02
34
14
Boeing
80.67
18
15
Eddie Stobart
80.32
27
16
DHL
79.88
17
17
BT
79.18
26
18
Shell
79.13
11
19
Ernst & Young
78.75
16
20
Vodafone
78.42
15
21
Siemens
78.36
29
22
Johnson and Johnson
77.82
33
23
BlackBerry
77.64
2
24
BP
77.63
-
25
KPMG
77.58
28
26
Deloitte
76.73
31
27
MasterCard
76.03
22
28
JCB
75.99
-
29
Hertz
75.24
19
30
Eurostar
75.03
62
31
UPS
74.80
20
32
Caterpillar
74.70
40
33
Lloyd's
73.95
37
34
American Express
73.61
30
35
Dulux
73.60
25
36
Pfizer
73.36
54
37
Airbus
73.13
21
38
Chubb
72.89
24
39
Hilton Hotels & Resorts
72.43
39
40
Black & Decker
72.17
50
41
O2
72.03
38
42
BSI
71.97
-
43
NEC
70.90
32
44
Pilkington
70.71
43
45
Adobe
70.20
42
46
DuPont
69.46
66
47
Avis
69.09
36
48
Marriott International
68.97
56
49
LSE
68.96
23
50
Rio Tinto
68.92
87
51
Royal Mail
68.17
76
52
AA
67.91
-
53
Lockheed Martin
67.72
79
54
BMA
67.39
-
55
Stanley
67.05
53
56
BASF
66.83
99
57
Orange
66.81
65
58
Intel
66.80
51
59
Bayer
66.78
78
60
Nokia
66.64
13
61
Travis Perkins
66.26
61
62
Dell
66.22
41
63
HP
66.07
44
64
eBay
66.01
70
65
General Electric
65.98
68
66
TNT Express
65.91
85
67
Heathrow Airport
65.84
-
68
Yale
65.83
55
69
The Law Society
65.55
77
70
Saatchi & Saatchi
65.48
45
71
AstraZeneca
65.32
-
72
Bloomberg
64.95
63
73
Zurich
64.75
67
74
Crown Trade Paints
64.68
-
75
RAC
64.50
100
76
Cranfield School of Management
64.31
58
77
London Business School
63.84
82
78
3M
63.77
72
79
Savills
63.14
71
80
HSBC
63.06
35
81
FTSE
62.79
89
82
Barclaycard
62.41
46
83
Balfour Beatty Construction
62.37
73
84
Ipsos Mori
62.35
59
85
Bupa
62.30
52
86
Cisco
62.11
47
87
Canon
62.08
57
88
Sage
62.02
49
89
Gallup
61.76
60
90
Xerox
61.45
81
91
Skype
61.32
-
92
Sir Robert Mcalpine
61.31
-
93
The Met Office
60.94
-
94
Wickes
60.88
83
95
Thomson Reuters
60.71
64
96
Knight Frank
60.60
-
97
Eurotunnel
60.51
-
98
Tetra Pak
60.50
-
99
Oracle
60.23
-
100
Aviva
60.14
96