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Brand Finance German Top 30
Select year:
2012
Year
:
2012
By
:
Brand Finance
Website
:
www.brandfinance.com
Category
:
Brand Value
PDF Report
:
download
Region
:
DE
Ranking Type
:
positive
The purpose of this ranking is to identify the most valuable and hardest working German brand portfolios. It is also to estimate the value of those portfolios that can be attributed to corporate brands in Germany.
Logo
Name
Brand Value
(€ millions)
Last
SyncForce Customer
1
BMW
16,035
2
Mercedes-Benz
14,904
3
VW (Volkswagen)
13,393
4
Siemens
12,309
5
Deutsche Bank
9,733
6
T-Mobile
9,085
7
Allianz
8,259
8
E.ON
7,312
9
SAP
6,819
10
DHL
6,161
11
Adidas
5,393
12
T-Deutsche Telekom
4,425
13
Nivea
4,204
14
BASF
4,084
15
Metro
3,995
16
Munich Re Group
3,820
17
Audi
3,440
18
Rwe
3,315
19
Media Markt
3,169
20
Daimler
3,019
21
Fresenius
2,937
22
Skoda
2,700
23
Bayer
2,565
24
DZ Bank
2,512
25
ThyssenKrupp
2,504
26
Lufthansa
2,486
27
Continental
2,352
28
EnBW
2,269
29
Ergo
2,157
30
MAN
2,099