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Global Brand Simplicity Index

Select year:

Year
: 2014
By
: Siegel plus Gale
Website
Category
PDF Report
Region
: Global
Ranking Type
: positive


In business, simplicity creates an environment that promotes peace of mind with consumers, inspires confidence and generates brand loyalty. Siegel+Gale fielded an online survey with over 6,000 respondents in 7 countries to gather perceptions on simplicity and the impact industries and brands have on people’s lives in relation to simplicity.

 
Name
BSI
()
Last
SyncForce Customer
1
936
1
2
927
3
3
820
-
5
792
-
6
790
9
7
785
7
8
785
15
9
777
-
11
774
8
12
773
12
15
762
18
16
759
6
17
754
10
18
751
16
19
749
13
20
742
22
21
741
29
22
731
19
23
722
39
24
720
32
25
710
41
SyncForce Client
26
710
24
SyncForce Client
28
702
25
29
696
64
30
697
26
31
696
42
32
695
20
SyncForce Client
33
684
28
34
679
27
35
674
33
36
673
46
37
672
23
38
668
51
39
668
31
40
668
61
41
663
50
42
663
14
43
656
17
44
655
21
45
654
56
46
653
78
48
650
53
49
649
65
50
647
45
52
643
30
53
641
-
55
635
55
56
630
75
57
629
59
58
624
63
59
624
43
60
621
58
SyncForce Client
61
619
62
62
615
69
65
610
60
67
605
-
69
604
80
70
600
66
71
588
48
72
586
72
73
585
54
74
577
76
75
568
-
76
557
77
77
555
73
78
541
79
SyncForce Client
79
540
-
80
536
83
81
535
85
82
535
81
83
513
89
84
503
84
85
500
86
86
496
87
87
438
88
88
434
68
89
416
92
90
284
91