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Fashion Brands Ranked by Digital IQ Score|2012

By: L2 ThinkTank
This study establishes a metric that quantifies digital competence (“Digital IQ”) of fashion brands.
Category:Brand Performance
Region:Global
Ranking Type:positive
 
Name
Digital IQ
()
Last
SyncForce Customer
1
Burberry
153
1
3
Kate Spade
148
2
4
Tory Burch
148
6
5
Gucci
145
4
6
Coach
143
3
8
Lacoste
138
-
9
Hugo Boss
137
8
14
Cole Haan
124
28
16
Michael Kors
123
10
17
Chanel
121
19
21
Calvin Klein
115
13
22
DKNY
115
11
23
John Varvatos
115
15
24
Ted Baker
114
-
26
Marc Jacobs
110
14
28
Balenciaga
106
39
31
Lanvin
102
-
33
Dior
99
22
34
Jimmy Choo
98
18
35
Paul Smith
96
16
38
Valentino
95
32
39
Thomas Pink
94
-
41
Mulberry
93
33
43
Versace
90
40
44
Bally
88
38
45
Hermes Paris
88
34
46
Emilio Pucci
87
-
47
Prada
86
44
48
Sergio Rossi
85
-
49
Longchamp
82
37
50
Theory
76
30
51
Chloé
75
42
52
Escada
75
-
53
Fendi
75
29
54
Tod's
74
45
55
Belstaff
72
-
57
Lancel
58
-
58
MaxMara
56
41
59
Missoni
52
-
60
Derek Lam
45
-
62
Givenchy
42
48
63
Zac Posen
38
47