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UK's Kids Brand Index (100)

Select year:

Year
: 2011
By
: Harris Interactive
Category
PDF Report
Region
: UK
Ranking Type
: positive


The ranking shows what children aged seven tot 15, based in the UK, think of leading brands and ranks them in order of preference. In total 166 brands were assessed.

 
Name
Index Score
()
Last
SyncForce Customer
1
97.3
2

Simpsons

96.3
5
93.6
6
91.5
8
90.7
10

Wii Sports

89.1
11
89.0
12
88.4
13
87.9
14
87.9
15
87.5
16
87.3
18
86.1
19

CBBC

84.3
20
84.1
21

Mario games

83.8
23
82.7
24
82.6
25
81.9
27
81.8
28

The X Factor

81.5
29
81.4
30

Total Wipeout

81.2
31
80.9
SyncForce Client
32
80.9
34

Quavers

80.2
35
80.2
36
79.9
37
78.7
38
77.9
40
77.4
41
76.9
SyncForce Client
42
76.6
44
76.2
45

XBOX Kinect

76.2
46
76.1
47
75.9
48
75.6
49

Dr. Who

75.1
53
74.3
54
74.2
55

Nintendo 3DS

74.1
56
73.7
57

Sonic the Hedgehog games

73.2
58
73.1
59

Tom and Jerry

72.8
60
72.2
SyncForce Client
61

CBBC.co.uk

72.2
62
72.1
63
72.0
64

CITV

72.0
65

Kellogg's Rice Krispies

71.5
66
70.7
67
70.7
68

Spongebob Squarepants

70.4
69

E4

70.3
71
70.0
72

Boomerang

68.4
73

Bop It

68.4
76
68.0
78

Horrible Histories

67.6
80

Scooby Doo

67.6
81
67.6
82

Call of Duty

67.3
83
66.9
84
66.4
85

Lego games

66.0
86
65.8
87
65.7
88
65.4
89
65.2
90
65.1
91
64.8
92
64.7
93
64.5
94

PSP

64.2
95
64.1
96

Disney XD

63.6
97

FIFA

63.4
98
63.4
99

Grand Theft Auto

63.2
100

Scrabble

63.2