select
Home
|
Brand Rankings
|
Category
|
RSS
|
Follow
|
Tweet
|
|
All Categories (222)
Advertising (4)
Brand Performance (48)
Brand Popularity (49)
Brand Sustainability (10)
Brand Value (51)
Customer Satisfaction (23)
Human Resources (10)
Social Media (27)
Beauty Digital IQ Score
Select year:
2012
2011
2010
Year
:
2012
By
:
L2 ThinkTank
Website
:
www.l2thinktank.com
Category
:
Social Media
PDF Report
:
download
Region
:
Global
Ranking Type
:
positive
This study attempts to quantify the digital competence of beauty brands. Which beauty brands have made investments in search, email marketing, contextual retargeting and are building strong social media communities to drive online sales.
Logo
Name
Digital IQ
()
Last
SyncForce Customer
1
Estée Lauder
141
3
2
Lancôme
141
12
3
Clinique
139
2
4
L'Oreal
139
7
5
MAC Cosmetics
136
1
6
AVEDA
134
8
7
Maybelline
134
13
8
Kiehl's
132
23
9
L'Occitane
132
14
10
Bare Escentuals
130
10
11
Benefit
130
9
12
Clarins
130
27
13
Mary Kay
129
28
14
Urban Decay
129
20
15
Bobbi Brown
127
4
16
Covergirl
123
15
17
AVON
122
17
18
Smashbox
122
11
19
Olay
119
29
20
Burt's Bees
118
22
21
Origins
115
26
22
Proactiv
114
19
23
Chanel
113
21
24
Garnier
112
41
25
NARS
111
25
26
Elizabeth Arden
110
37
27
Vichy
109
38
28
Philosophy
107
30
29
Perricone MD
105
16
30
Christian Dior
103
24
31
Neutrogena
101
36
32
Revlon
101
35
33
Yves Saint Laurent
98
31
34
Dove
98
33
35
Giorgio Armani
95
32
36
Carol's Daughter
94
34
37
Shiseido
92
42
38
Laura Mercier
88
39
39
La Roche-Posay
86
45
40
Essie
86
-
41
Skinceuticals
85
40
42
Sally Hansen
83
-
43
La Mer
80
50
44
La Prairie
80
-
45
Nivea
80
43
46
OPI
79
-
47
Make Up For Ever
79
44
48
SK-II
77
54
49
Rimmel
76
48
50
Trish McEvoy
72
53
51
Almay
72
49
52
Fresh
72
51
53
Iman Cosmetics
71
52
54
Aveeno
70
47
55
Cetaphil
62
55
56
Dolce & Gabbana
60
46